“There is a nostalgia value that could be added based on marketing applications,” he said. The marketing material calls the herb 'pure' and ancient, stressing that it was smoked by Bob Marley in an attempt to attract customers in countries and regions like Canada and some American states where its use has been legalised. While the good doctor’s marijuana mission was inspired more from love for the grass than for selling it, he has already developed an entire marketing strategy.
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